About Me

Hello again,

I’m a strategic marketer who loves simplifying the complex.

With 7+ years of experience across healthcare, education, nonprofit, financial software, and technology sectors, I’ve led marketing initiatives that directly support enrollment, product adoption, retention, and pipeline growth. My work has generated six-figure pipeline revenue, increased brand visibility by more than 200%, doubled brand website traffic, and strengthened communications to audiences of 50,000+ stakeholders.

I’ve led website redesigns, resolved hundreds of SEO and performance issues, built analytics dashboards from scratch, and developed multi-channel campaigns aligned directly to executive priorities. I’ve managed teams, optimized workflows, and saved hundreds of hours per quarter through smarter processes and better digital infrastructure. I’m just as comfortable diving into Google Analytics as I am shaping messaging with leadership or mentoring junior marketers.

My MBA in Big Data Strategy influences how I approach everything. Marketing shouldn’t be guesswork. It should be intentional, measurable, and aligned with business outcomes. But I also believe the best marketing balances structure with creativity. Data tells you what’s happening. Storytelling motivates people to act.

I’m energized by mission-driven work, evolving industries, and environments where I can exercise both my data-mind and my creativity. I enjoy bringing order to ambiguity, strengthening cross-functional collaboration, and creating systems that scale.

Outside of work, you’ll usually find me taking photos, watching the latest soccer match, or spending time with my Miniature Dachshund, Yogi.